Jennifer Gore

Great trial lawyers don’t just win cases.
They attract them.

The highest-value cases don’t come from ads alone—they come from relationships, reputation, and positioning.

If you’re relying on inconsistent referrals or hoping good cases show up, you’re leaving too much to chance.

In this session, we’ll cover:

• How to build a personal brand that attracts higher-value cases and opportunities
• What actually drives referrals from lawyers, doctors, and past clients
• How to create a referral marketing machine that runs without you
• How to stay top-of-mind with your network without it feeling forced or salesy
• The difference between random referrals and a predictable referral pipeline
• How your brand and reputation directly impact the quality of cases you receive

You’ll leave with a clear strategy to build authority, strengthen relationships, and create a steady flow of high-quality cases.