Raquel Gomes · Sean Klunder

The Freedom Formula: How to Scale with Offshore Staff

Law firm owners should attend “The Freedom Formula: How to Thrive with Offshore Staff” if they feel like their firm is growing, but their freedom is shrinking. In this powerful session, Raquel Gomes shares her own burnout story and the mindset shift that transformed the way she builds and leads teams. She walks through a proven five-step framework for defining roles clearly, hiring strategically, onboarding effectively, and fully integrating offshore staff into your firm’s culture. Attendees will learn how to avoid costly delegation mistakes, increase accountability, and improve long-term retention. This isn’t just about outsourcing; it’s about building a high-performing team that supports profitability and sustainable growth. If you want to scale your firm without sacrificing your time, family, or peace of mind, this session is a must-attend.

AI is Changing the Way People Search: Why Your Current SEO Strategy May Not Be Delivering

AI is fundamentally changing how people search for legal services — and which firms they find. In this session, Sean Klunder breaks down the shift from traditional SEO to a combined SEO/GEO strategy, explaining why many law firms are seeing declining performance and what to do about it. Delivered through a Chief Marketing Officer lens, this session ensures these changes align with broader growth and marketing strategies so firms can compete effectively in an AI-driven search landscape.